To celebrate, Coelho’s American publisher recently devoted its Facebook page to the novel, in a display that was part multimedia book party and part infomercial. “The Alchemist” has sold more than 65 million copies since it was published in Brazil in 1988, and earlier this fall it reached its second year on the trade fiction paperback list. (Sample line: “Wherever your heart is, that is where you’ll find your treasure.”) But that hasn’t hurt it with readers. The novel - an inspirational parable about a shepherd boy who finds his true destiny - is more self-help than literature. BASE METAL INTO GOLD: Paulo Coelho’s novel “The Alchemist” is already a record-holder: with editions in 67 languages, it has cemented Coelho’s position as the world’s most translated living author, according to the 2009 Guinness Book.
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